Wednesday, 28 September 2011

Adsense - Nonetheless A Cash Cow?

By Dennis Byrnes


With the advent of Google losing a court case (along with a shed load of dollars) and also the continued issue of click fraud the question is now on the tip of everyone's tongue - "Is Google Adsense still the cash cow that it was?".

In this article I'll take a examine techniques in which the average webmaster could still create a productive Adsense business and how you can use the up and coming Google witch hunt to your advantage.

You can find currently two primary problems that are facing Google, each of which are severe and could lead to the demise of each Adsense and Adwords.

The first and most severe difficulty is that of click fraud. For those of you who don't know click fraud could be the act of clicking on your own (or perhaps a pals) ads in an attempt to create artificial earnings.

This is such a difficulty for Google as it ensures that the value that Adwords purchasers gets is drastically much less then they would want, thus ensuring that sooner or later they'll just get up and walk away (with what remains of their advertising spending budget firmly clamped in their hand).

To remedy this difficulty Google have attempted putting many rules in spot such as not allowing the webmaster to show Adsense ads in auto surf web sites (to name but one restriction).

The second dilemma that Google faces relates to content, notably the quantity of original content which is out there.

The issue in this case is that a lot of men and women have purchased post scraper software (software program that you point at someone elses web site and just shout 'Fetch!' - it then returns a document collection which can be a complete rip off with the internet site).

This was already a issue just before the advent of Adsense websites and with the continual chain of individuals chasing high value key phrases it has turn into worse; It truly is now possible to search for a given phrase on Google and return nothing but duplicate content for the very first couple of pages of search engine results.

In order to address this problem Google has been modifying it's algorithm to effectively punish people with duplicate content, the extent to which an individual site is 'penalized' is currently a matter for debate.

So, given Google is about to launch a witch hunt looking for websites with absolutely nothing but duplicate content and for individuals performing click fraud what can you do?

Right after all there are numerous individuals out there making use of web site generation tools that Google can trace and/or document obfustication technologies (you've seen the ads - "We can make your one original article into 300 and Google will in no way know!" - yep, and anyone who visits your website will just locate drivel with spelling errors or contextual mistakes).

Step 1.
If you must use site generation software make sure you find one that leaves no trace behind itself, ask yourself - 'If I was looking at the source code from the generated page how would I know that it's machine generated?'

Step two.
Do not use website scraping tools, they're immoral along with a waste of one's time

Step three.
Do include RSS feeds into your pages, they add fresh content with no effort on your portion (at least among the internet site generation tools now supports this type of functionality)

Step 4.
Don't click on your own adverts, Google will can you in the blink of an eye

Step 5.
Do get incoming links from established sites (in the same area as your niche content)

Summary.
If you are at all serious about creating an Adsense income you need more than one site and so it is inevitable that you will use site generation tools (because there aren't enough hours in the day for you to create the amount of pages by hand), by all means use these tools but use them ethically.

When utilizing internet site generation tools ensure that they enable you to add multiple blocks of Adsense /Clickbank /Ebay code to each and every page (it saves you lots of time) and that it performs search engine optimization for you (each on page and off page).

You need to also take the time to write some of one's own original content - like this or perhaps pay a ghost writer to produce a batch of articles for you (do not forget to ad your bio box in the bottom of every little thing you write).

To answer the initial question, yes, it really is still probable to make A lot of cash from Google - you just have to be cautious.




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