Doing split-testing on your landing page will help you in lots of different ways when it comes to raising your conversion rate and get a better return on your investment. It's not good practice so simply assume what sorts of things are making your landing page tick--until you run some regular split-tests, you won't know if you have to make any changes or improvements. And if you are working regularly on this one thing, you'll see that your results are much better than they would have been when you first created your landing page. Here are some hints that you can employ to immediately improve the efficacy of your split-testing efforts.
You probably know the importance of having the right headline as it can have a big impact on your conversion rate. Lots of tests have shown that even with a tiny alteration to your headline, you can alter your results. In addition to the pricing factor, it is only the headline that has the biggest effect on the conversion rate of your landing page. So do not ignore your headlines when it comes to testing; it's important to test your headlines as much as possible so that you can get the best results from it as possible. The more you focus on your headlines, the better they will be.
If you are selling or promoting very similar products, run a split test to see if you do well when you promote multiple products on just one page or if it is better to limit each landing page to just one product. What matters most of all is that a landing page gets conversions and no matter what, when you run this test you'll see either an increase or a decrease in your numbers. It's important to pay particular attention to this factor and to focus on a variety of products if that works for you or go with just one product if that is what works best.
Change your background color to something that goes with your overall site design to see if you improve the conversion rate of your landing page. You should start your experimentation with the color blue because it usually encourages feelings of trust. Use soothing colors in the background and see how your audience responds. Sometimes split testing will reveal data that you didn't think was likely. So when you work with background colors, don't hold back; instead choose colors you think will be good. In the end what matters is not what you like or love the most, what matters is what your prospects and visitors are most likely to actually respond well to.
The things that we have talked about in this article are super easy to put to work and the only thing that you have to remember is that consistency is key with split-testing; running just a test or two isn't enough. You need to be constantly working on your landing page's improvement so that you get the possible results in the long run, and what's more, all the testing and tweaking will make your job easier in the future, regardless of then niche you're targeting.
You probably know the importance of having the right headline as it can have a big impact on your conversion rate. Lots of tests have shown that even with a tiny alteration to your headline, you can alter your results. In addition to the pricing factor, it is only the headline that has the biggest effect on the conversion rate of your landing page. So do not ignore your headlines when it comes to testing; it's important to test your headlines as much as possible so that you can get the best results from it as possible. The more you focus on your headlines, the better they will be.
If you are selling or promoting very similar products, run a split test to see if you do well when you promote multiple products on just one page or if it is better to limit each landing page to just one product. What matters most of all is that a landing page gets conversions and no matter what, when you run this test you'll see either an increase or a decrease in your numbers. It's important to pay particular attention to this factor and to focus on a variety of products if that works for you or go with just one product if that is what works best.
Change your background color to something that goes with your overall site design to see if you improve the conversion rate of your landing page. You should start your experimentation with the color blue because it usually encourages feelings of trust. Use soothing colors in the background and see how your audience responds. Sometimes split testing will reveal data that you didn't think was likely. So when you work with background colors, don't hold back; instead choose colors you think will be good. In the end what matters is not what you like or love the most, what matters is what your prospects and visitors are most likely to actually respond well to.
The things that we have talked about in this article are super easy to put to work and the only thing that you have to remember is that consistency is key with split-testing; running just a test or two isn't enough. You need to be constantly working on your landing page's improvement so that you get the possible results in the long run, and what's more, all the testing and tweaking will make your job easier in the future, regardless of then niche you're targeting.
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