After how many years of the released of the infamous Time Warner Logo, it continues to be making a buzz today. Whenever some designers and writers on the Web would talk about something that is dashingly eerie yet plausible and effective in terms of marketing and branding, the logo would always be its main example of the topic.
Fox already owned and took over the broadcast networks carried by the Time Warner Cable pipelines. Broadcasters can actually choose under Retransmission Consent. They can go for Must-Carry where cable operators agree to carry stations throughout the consent period for free, or negotiate for Advertising or Fee-Based arrangements to solidify carriage. You see, the Fox has already opt for the latter and made a proposition of a $1.00 per month charge per Time Warner Cable subscriber.
Putting up a trademark When there are companies that will merge, like for example the Time Incorporated and Warner communications, a crucial step to face is when they will be establishing a trademark.A good choice is to retain their popular names, especially in their case. The need to reintroduce a new brand with this kind of merged will not be a problem to them since they were both independently popular and have already made a name for themselves even before the much-talked about merged that they will have.
Basically all businesses and company aim for a trademark on their product of all branding strategies. But when establishing a trademark in a merger, then it is a different issue. There must be an exact common denominator between the two companies' identities, and it should relay a specific message, which tells their audience about the merge.
Time is mainly concerned about journalism, Warner is focused on anything about entertainment They had an announcement made that just plainly talked about the merged of both Time and Warner. They also said that it did not involved dropping out of any of their existing priorities. So this means that both companies' endeavors will be continued. Like any other merging clichs say, the new company will only be different because it is going to be better but still upholds Warner's commitment on delivering entertainment and Time's dominance to journalism.
So it was a bit surprising and astonishing that their branding team focused only on two entities to brand themselves: looking and listening/ eye and ear, when in fact they said something about being much better, and for that it means broader. Moreover, there were some early predictions by some experts. These predictions has something to do with a combination of the film reel with LSR cameras and quill; while some imagined Typefaces "T" and "W" would be artistically deviated to form something that would convey "newspaper" and "movies". All predictions remained to be just predictions since none of it ever came true. The world was surprised to moment they saw the branding team with a hieroglyphic-ally inspired logo, a surprise that stirred logo-uproar all over the Web.
The public was proven to be wrong by Tom Geismar who is the man behind Mobil, Xerox, and Viacaom. This was years after the logo was released. Basically, the hieroglyphic logo of him became extremely popular, not just because of the artistic controversies it brought to the design world but to the efficacy it gave Time Warner as well.
Fox already owned and took over the broadcast networks carried by the Time Warner Cable pipelines. Broadcasters can actually choose under Retransmission Consent. They can go for Must-Carry where cable operators agree to carry stations throughout the consent period for free, or negotiate for Advertising or Fee-Based arrangements to solidify carriage. You see, the Fox has already opt for the latter and made a proposition of a $1.00 per month charge per Time Warner Cable subscriber.
Putting up a trademark When there are companies that will merge, like for example the Time Incorporated and Warner communications, a crucial step to face is when they will be establishing a trademark.A good choice is to retain their popular names, especially in their case. The need to reintroduce a new brand with this kind of merged will not be a problem to them since they were both independently popular and have already made a name for themselves even before the much-talked about merged that they will have.
Basically all businesses and company aim for a trademark on their product of all branding strategies. But when establishing a trademark in a merger, then it is a different issue. There must be an exact common denominator between the two companies' identities, and it should relay a specific message, which tells their audience about the merge.
Time is mainly concerned about journalism, Warner is focused on anything about entertainment They had an announcement made that just plainly talked about the merged of both Time and Warner. They also said that it did not involved dropping out of any of their existing priorities. So this means that both companies' endeavors will be continued. Like any other merging clichs say, the new company will only be different because it is going to be better but still upholds Warner's commitment on delivering entertainment and Time's dominance to journalism.
So it was a bit surprising and astonishing that their branding team focused only on two entities to brand themselves: looking and listening/ eye and ear, when in fact they said something about being much better, and for that it means broader. Moreover, there were some early predictions by some experts. These predictions has something to do with a combination of the film reel with LSR cameras and quill; while some imagined Typefaces "T" and "W" would be artistically deviated to form something that would convey "newspaper" and "movies". All predictions remained to be just predictions since none of it ever came true. The world was surprised to moment they saw the branding team with a hieroglyphic-ally inspired logo, a surprise that stirred logo-uproar all over the Web.
The public was proven to be wrong by Tom Geismar who is the man behind Mobil, Xerox, and Viacaom. This was years after the logo was released. Basically, the hieroglyphic logo of him became extremely popular, not just because of the artistic controversies it brought to the design world but to the efficacy it gave Time Warner as well.
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