The beauty of the Internet to Internet marketers is that millions of people can be accessed from any computer station in the world at a price of pennies per thousand, if not cheaper. Having said that, there is a great deal of competition which makes the struggle for a rise from obscurity not as simple as it might first seem on the face of things.
In the early days of the web, there were not so many web sites so only having one put your firm out in the forefront in its field. However, nowadays, only having a web site is definitely not enough - every boy and his granny has a web site.
Therefore you require a strategy to make your web site more famous. The two most successful strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and consideration to implement, but once they are in position they are there for ever or until you change the purpose of your site. For instance, if you wished to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting tactic to promoting. It is also economical, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC promoting, such as Google's Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you just pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in a sale.
Not only that, but the first position in the PPC advertisers' ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to stay on top of things.
However, if you get it correct and that is not as easy as it appears, results can be almost immediate. There is very little delay - the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it correct, you could have sold out the same day.
The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might like to conduct a special campaign at special times of the year like Christmas. The two forms of marketing are not mutually exclusive.
In the early days of the web, there were not so many web sites so only having one put your firm out in the forefront in its field. However, nowadays, only having a web site is definitely not enough - every boy and his granny has a web site.
Therefore you require a strategy to make your web site more famous. The two most successful strategies are SEO (search engine optimization) and PPC (pay per click).
Most surfers use a search engine to find what they want on the Net and most surfers using this method use Google. Therefore you should be optimizing your site for Google. There are thousands of books and articles written on this topic, but in essence it means refining your web site so that Google is in no doubt whatsoever which keywords you want to rank for.
SEO techniques take time and consideration to implement, but once they are in position they are there for ever or until you change the purpose of your site. For instance, if you wished to start selling flower pots instead of flowers. SEO is the permanent, but slow-acting tactic to promoting. It is also economical, because you can do it yourself.
Pay per click promoting is faster-acting than SEO, but it is more expensive. With PPC promoting, such as Google's Adsense / Adwords system, you pay someone (through Google) to host your adverts, but you just pay when someone clicks through to your web site.
In theory this means that you are only paying for people who come to your web site. These people are them expected to purchase, but the fact is that there are tyre-kickers out there, so you will end up paying for clicks that do not result in a sale.
Not only that, but the first position in the PPC advertisers' ranking goes to the highest bidder, so you might be number one in the list today and number six tomorrow. But no one will tell you, you have to stay on top of things.
However, if you get it correct and that is not as easy as it appears, results can be almost immediate. There is very little delay - the campaign starts today and so does the selling and the billing. If you get it wrong, you could use up your budget in hours without earning a single cent. If you get it correct, you could have sold out the same day.
The truth of the matter is that all web sites should be optimized for the search engines anyway, but you might like to conduct a special campaign at special times of the year like Christmas. The two forms of marketing are not mutually exclusive.
About the Author:
Owen Jones, the writer of this piece, writes on several topics, but is now concerned with Long-Tail Keyword Selection And SEO. If you would like to know more, please visit our web site at PLR Articles
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